Be surprised, be serious, be happy, be yourself – be confident.

When patients look in the mirror, there is often a disconnect between how they appear on the outside and how they feel on the inside.

The Own Your Beauty campaign is about patients taking control over how they project their image and the decisions they make to achieve that.

Belotero® is not about painting by numbers for a generic look. The four products within the range have been specifically tailored to allow you to create natural-looking, lasting results through your expertise and artistry, in analysing the face and using the correct tools and techniques. This considered, holistic approach, respects individuality and enables patients to own their beauty and show their emotions with confidence.1,2,3

A model, wife and mum...

Susanne is 46 and was chosen for the ‘Own Your Beauty’ campaign as it’s inspired by real life and she has received treatment with Belotero® fillers.

Susanne’s medical practitioner used Belotero® because he didn’t want to change her looks but to ‘put back what was there before’ through recontouring, reshaping and addressing volume losses.

Susanne looks elegant but she doesn’t look perfect – fine lines can still be seen. Above all, she looks confident because she’s owning her own beauty.

Susanne, actual Belotero® patient, aged 46

“I certainly don’t want to look overdone or change who I am; I want to look the age I am but look amazing for it. To me, owning your beauty is about being able to recognise yourself once more. I still want to be able to show the life experiences I’ve had, as both a model and a mum, and what makes me interesting and ‘me’!

To own your beauty also means owning the decision to do something about my appearance and understanding what’s right for me – and only me.

My face is unique … and I want it to stay that way!”


Own your beauty is about allowing patients to regain a sense of self and enabling them to rediscover who they are. It’s helping patients to have the confidence to show their emotions.

Own your beauty is your patient looking in the mirror and saying,

‘I’m back’.


1. Prager W, Agsten K, Kravstov M, Kerscher PM. Mid-Face Volumisation With Hyaluronic Acid: Injection Technique and Safety Aspects from a Controlled, Randomised, Double-Blind Clinical Study. J Drugs Dermatol. 2017 Apr 1;16(4):351-357.

2. Molliard, G, et al. Key Importance of Compression Properties in the Biophysical characteristics of hyaluronic acid soft-tissue fillers. Journal of The Mechanical Behavior of Biomedical Materials 61 (2016) 290-298

3. Sundaram & Fagien 2015 Cohesive Polydensified Matirs Hyaluronic Acid for Fine Lines. Plast Recon Surg. 136:149S, 2015.